AI Strengthened Existing Core Businesses
Increasing Investments and Upgrading AI Capabilities to Capture New Opportunities
HONG KONG, March 18, 2026 /PRNewswire/ -- Tencent Holdings Limited (HKEX: 00700 (HKD Counter) and 80700 (RMB Counter), "Tencent" or "the Company"), a world-leading Internet and technology company in China, today announced the audited consolidated results for the year ended 31 December 2025 ("FY2025") and the unaudited consolidated results for the quarter ended 31 December 2025 ("4Q2025").
Mr. Ma Huateng, Chairman and CEO of Tencent, said, "We sustained healthy growth rates in 2025, as AI capabilities improved our ad targeting and supported more engagement with our games, and as our cloud business delivered improving revenue growth and profit at scale. Our highly resilient and cash generative core businesses provide us with the resources to fund our increasing investments in AI, including recruiting top-tier AI talent and upgrading our AI infrastructure. The increasing intelligence of our HY 3.0 large language model, and the utility of our AI products such as Yuanbao, WorkBuddy, and QClaw, are encouraging early signs that these investments will unlock new opportunities. People enjoy consuming and being entertained, and derive satisfaction from creating and being productive, and it is Tencent's privilege to provide AI services that can enhance our users' capabilities across these dimensions."
FY2025 Financial Highlights
Revenues: +14% YoY, gross profit: +21% YoY, non-IFRS[1] operating profit: +18% YoY
[1] Non-IFRS adjustments excludes share-based compensation, M&A related impact such as net (gains)/losses from investee companies, amortisation of intangible assets, impairment provisions/(reversals), SSV & CPP, income tax effects and others |
[2] Including those held via special purpose vehicles, on an attributable basis |
FY2025 Management Discussion and Analysis
Revenues from VAS increased by 16% year-on-year to RMB369.3 billion for the year ended 31 December 2025. Domestic Games revenues were RMB164.2 billion, up 18% year-on-year, underpinned by robust performance of recently released Delta Force, as well as higher revenues from evergreen games[3] such as Honour of Kings and Peacekeeper Elite, and from VALORANT franchise (PC and mobile). International Games revenues were RMB77.4 billion, up 33% year-on-year (32% on a constant-currency basis), reflecting higher revenues from Supercell's games and PUBG MOBILE, as well as incremental revenue contribution from Wuthering Waves. Social Networks revenues rose by 5% year-on-year to RMB127.7 billion, due to growth in Video Accounts live streaming revenue, music subscription revenue and app-based game virtual item sales.
Revenues from Marketing Services increased by 19% year-on-year to RMB145.0 billion for the year ended 31 December 2025, primarily driven by growth in pricing and ad impressions. Pricing benefitted from AI-powered ad targeting, advertisers using AI to create more ads, and an increasing proportion of closed-loop ads (where the user clicks through to native transactional experiences, such as Mini Programs, Mini Shops, or Mini Games). Impression growth benefitted primarily from greater user engagement with products including Video Accounts and Weixin Search, and modest increases in ad load. Advertising spending grew across most major industry categories during the year.
Revenues from FinTech and Business Services grew by 8% year-on-year to RMB229.4 billion for the year ended 31 December 2025. FinTech Services revenues increased at a high single-digit rate year-on-year, due to higher revenues from wealth management services, consumer loan services, and commercial payment activities. Business Services revenues rose by a high-teens rate year-on-year, reflecting increased domestic and international demand for cloud services, including demand for AI-related services, as well as higher eCommerce technology service fees, underpinned by growth in Mini Shops GMV.
Operating Metrics
As at 31 December 2025 | As at 31 December 2024 | Year- on-year change | As at 30 September 2025 | Quarter- on-quarter change | ||
(in millions, unless specified) | ||||||
Combined MAU of Weixin and WeChat | 1,418 | 1,385 | 2 % | 1,414 | 0.3 % | |
Mobile device MAU of QQ | 508 | 524 | -3 % | 517 | -2 % | |
Fee-based VAS subscriptions[4] | 267 | 262 | 2 % | 265 | 0.8 % | |
[3] Evergreen games refer to domestic and international games surpassing average quarterly DAU of 5 million for mobile or 2 million for PC, and generating over RMB4 billion annual gross receipts |
[4] Average daily number of subscriptions during the quarter |
FY2025 Business Review and Outlook
FY2025 Sustainability Initiatives Highlights
4Q2025 Financial Highlights
Revenues: +13% YoY, gross profit: +19% YoY, non-IFRS operating profit: +17% YoY
4Q2025 Management Discussion and Analysis
Revenues from VAS increased by 14% year-on-year to RMB89.9 billion for the fourth quarter of 2025. Domestic Games revenues were RMB38.2 billion, up 15% year-on-year, driven by Delta Force, increased revenues from VALORANT franchise (PC and mobile), as well as incremental revenue contribution from Wuthering Waves. International Games revenues were RMB21.1 billion, up 32% year-on-year (31% on a constant-currency basis), primarily due to higher revenues from Supercell's games and PUBG MOBILE, alongside incremental revenue contribution from Wuthering Waves. Social Networks revenues grew by 3% year-on-year to RMB30.6 billion, reflecting growth in Video Accounts live streaming revenue and music subscription revenue.
Revenues from Marketing Services were RMB41.1 billion for the fourth quarter of 2025, up 17% year-on-year. Enhancements to AI-powered ad targeting and expansion of closed-loop marketing capabilities within the Weixin ecosystem boosted ad performance and pricing, and represented the main drivers of growth. Ad impressions increased slightly, due to greater user engagement and modest increases in ad load.
Revenues from FinTech and Business Services increased by 8% year-on-year to RMB60.8 billion for the fourth quarter of 2025. FinTech Services revenue growth was mainly due to higher revenues from wealth management services and commercial payment activities. Business Services revenue growth accelerated to 22% year-on-year, reflecting higher cloud services revenues across domestic and international markets, including revenues for AI-related services, as well as higher eCommerce technology service fees, mainly arising from growth in Mini Shops GMV.
For other detailed disclosure, please refer to our website https://www.tencent.com/en-us/investors.html, or follow us via Weixin Official Account (Weixin ID: TencentGlobal).
About Tencent
Tencent uses technology to enrich the lives of Internet users.
Our communication and social services, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives more convenient. Our targeted marketing services helps advertisers reach out to hundreds of millions of consumers in China. Our FinTech and business services support partners' business growth and assist their digital upgrade.
Tencent invests heavily in talent and technological innovation, actively promoting the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998. Tencent has been listed on the Main Board of the Stock Exchange of Hong Kong since 2004.
Investor contact: IR@tencent.com
Media contact: GC@tencent.com
Non-IFRS Financial Measures
To supplement the consolidated results of the Group ("the Company and its subsidiaries") prepared in accordance with IFRS, certain additional non-IFRS financial measures (in terms of operating profit, operating margin, profit for the period, profit attributable to equity holders of the Company, basic EPS and diluted EPS) have been presented in this press release. These unaudited non-IFRS financial measures should be considered in addition to, not as a substitute for, measures of the Group's financial performance prepared in accordance with IFRS. In addition, these non-IFRS financial measures may be defined differently from similar terms used by other companies.
The Company's management believes that the non-IFRS financial measures provide investors with useful supplementary information to assess the performance of the Group's core operations by excluding certain non-cash items and certain impact of investment-related transactions. In addition, non-IFRS adjustments include relevant non-IFRS adjustments for the Group's major associates based on available published financials of the relevant major associates, or estimates made by the Company's management based on available information, certain expectations, assumptions and premises.
Forward-Looking Statements
This press release contains forward-looking statements relating to the business outlook, estimates of financial performance, forecast business plans and growth strategies of the Group. These forward-looking statements are based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realised in the future. Underlying these forward-looking statements are a lot of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements.
CONDENSED CONSOLIDATED INCOME STATEMENT
RMB in millions, unless specified
Unaudited | Audited | ||||
4Q2025 | 4Q2024 | 2025 | 2024 | ||
Revenues | 194,371 | 172,446 | 751,766 | 660,257 | |
VAS | 89,920 | 79,022 | 369,281 | 319,168 | |
Marketing Services | 41,116 | 35,004 | 144,973 | 121,374 | |
FinTech and Business Services | 60,818 | 56,125 | 229,435 | 211,956 | |
Others | 2,517 | 2,295 | 8,077 | 7,759 | |
Cost of revenues | (86,082) | (81,793) | (329,173) | (311,011) | |
Gross profit | 108,289 | 90,653 | 422,593 | 349,246 | |
Gross margin | 56 % | 53 % | 56 % | 53 % | |
Selling and marketing expenses | (12,983) | (10,285) | (41,727) | (36,388) | |
General and administrative expenses | (36,283) | (31,403) | (136,127) | (112,761) | |
Other gains/(losses), net | 1,315 | 2,513 | (3,177) | 8,002 | |
Operating profit | 60,338 | 51,478 | 241,562 | 208,099 | |
Operating margin | 31 % | 30 % | 32 % | 32 % | |
Net gains/(losses) from investments and others | 3,303 | 1,119 | 10,168 | 4,187 | |
Interest income | 4,784 | 3,910 | 16,909 | 16,004 | |
Finance costs | (3,573) | (2,512) | (15,130) | (11,981) | |
Share of profit/(losses) of associates and joint ventures, net | 6,832 | 9,253 | 23,740 | 25,176 | |
Profit before income tax | 71,684 | 63,248 | 277,249 | 241,485 | |
Income tax expense | (12,595) | (11,781) | (47,448) | (45,018) | |
Profit for the period | 59,089 | 51,467 | 229,801 | 196,467 | |
Attributable to: | |||||
Equity holders of the Company | 58,260 | 51,324 | 224,842 | 194,073 | |
Non-controlling interests | 829 | 143 | 4,959 | 2,394 | |
Non-IFRS operating profit | 69,518 | 59,475 | 280,656 | 237,811 | |
Non-IFRS profit attributable to equity holders of the Company | 64,694 | 55,312 | 259,626 | 222,703 | |
Earnings per share for profit attributable to equity holders of the Company (in RMB per share) | |||||
- basic | 6.433 | 5.597 | 24.749 | 20.938 | |
- diluted | 6.276 | 5.485 | 24.153 | 20.486 | |
CONDENSED CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
RMB in millions, unless specified
Audited | ||
2025 | 2024 | |
Profit for the year | 229,801 | 196,467 |
Other comprehensive income, net of tax: | ||
Items that may be subsequently reclassified to profit or loss | ||
Share of other comprehensive income of associates and joint ventures | (217) | (492) |
Transfer of share of other comprehensive income to profit or loss upon disposal and deemed disposal of associates and joint ventures | (96) | (13) |
Net gains from changes in fair value of financial assets at fair value through other comprehensive income | 6 | 23 |
Transfer to profit or loss upon disposal of financial assets at fair value through other comprehensive income | (9) | 1 |
Currency translation differences | (6,060) | (2,746) |
Net movement in reserves for hedges | (177) | (2,618) |
Items that will not be subsequently reclassified to profit or loss | ||
Share of other comprehensive income of associates and joint ventures | 477 | (711) |
Net gains from changes in fair value of financial assets at fair value through other comprehensive income | 53,734 | 94,249 |
Currency translation differences | (2,042) | 111 |
Net movement in reserves for hedges | (66) | 71 |
45,550 | 87,875 | |
Total comprehensive income for the year | 275,351 | 284,342 |
Attributable to: | ||
Equity holders of the Company | 267,794 | 279,009 |
Non-controlling interests | 7,557 | 5,333 |
OTHER FINANCIAL INFORMATION
RMB in millions, unless specified
Unaudited | Audited | |||||
4Q2025 | 4Q2024 | 3Q2025 | 2025 | 2024 | ||
EBITDA (a) | 77,126 | 63,917 | 80,357 | 310,767 | 256,310 | |
Adjusted EBITDA (a) | 83,048 | 69,579 | 86,698 | 336,427 | 277,012 | |
Adjusted EBITDA margin (b) | 43 % | 40 % | 45 % | 45 % | 42 % | |
Interest and related expenses | 3,323 | 3,340 | 3,206 | 13,456 | 12,447 | |
Net cash (c) | 107,145 | 76,798 | 102,422 | 107,145 | 76,798 | |
Capital expenditures (d) | 19,632 | 36,578 | 12,983 | 79,198 | 76,760 | |
Note: |
(a) EBITDA is calculated as operating profit minus other gains/(losses), net, and adding back depreciation of property, plant and equipment, investment properties as well as right-of-use assets, and amortisation of intangible assets and land use rights. Adjusted EBITDA is calculated as EBITDA plus equity-settled share-based compensation expenses |
(b) Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenues |
(c) Net cash represents period end balance and is calculated as cash and cash equivalents, plus term deposits and others, including highly liquid investment products held for treasury purposes, minus borrowings and notes payable |
(d) Capital expenditures primarily consist of investments in IT infrastructure (including computer equipment, components, and software), data centres, land use rights, office premises and intellectual properties (excluding media content) |
CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION
RMB in millions, unless specified | ||||
Audited | Audited | |||
As at 31 December, 2025 | As at 31 December, 2024 | |||
ASSETS | ||||
Non-current assets | ||||
Property, plant and equipment | 149,905 | 80,185 | ||
Land use rights | 22,339 | 23,117 | ||
Right-of-use assets | 17,367 | 17,679 | ||
Construction in progress | 9,670 | 12,302 | ||
Investment properties | 950 | 801 | ||
Intangible assets | 205,999 | 196,127 | ||
Investments in associates | 342,409 | 290,343 | ||
Investments in joint ventures | 6,303 | 7,072 | ||
Financial assets at fair value through profit or loss | 207,157 | 204,999 | ||
Financial assets at fair value through other comprehensive income | 356,640 | 302,360 | ||
Prepayments, deposits and other assets | 24,540 | 42,828 | ||
Other financial assets | 1,327 | 1,076 | ||
Deferred income tax assets | 28,618 | 28,325 | ||
Term deposits | 70,302 | 77,601 | ||
1,443,526 | 1,284,815 | |||
Current assets | ||||
Inventories | 530 | 440 | ||
Accounts receivable | 49,930 | 48,203 | ||
Prepayments, deposits and other assets | 111,270 | 101,044 | ||
Other financial assets | 4,201 | 4,750 | ||
Financial assets at fair value through profit or loss | 35,929 | 9,568 | ||
Financial assets at fair value through other comprehensive income | 8,781 | 3,345 | ||
Term deposits | 236,801 | 192,977 | ||
Restricted cash | 6,977 | 3,334 | ||
Cash and cash equivalents | 141,041 | 132,519 | ||
595,460 | 496,180 | |||
Total assets | 2,038,986 | 1,780,995 | ||
CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION (continued) | ||||
RMB in millions, unless specified | ||||
Audited | Audited | |||
As at 31 December, 2025 | As at 31 December, 2024 | |||
EQUITY | ||||
Equity attributable to equity holders of the Company | ||||
Share capital | - | - | ||
Share premium | 63,796 | 43,079 | ||
Treasury shares | (3,450) | (3,597) | ||
Shares held for share award schemes | (7,124) | (5,093) | ||
Other reserves | 90,494 | 47,129 | ||
Retained earnings | 1,010,436 | 892,030 | ||
1,154,152 | 973,548 | |||
Non-controlling interests | 86,913 | 80,348 | ||
Total equity | 1,241,065 | 1,053,896 | ||
LIABILITIES | ||||
Non-current liabilities | ||||
Borrowings | 208,369 | 146,521 | ||
Notes payable | 126,204 | 130,586 | ||
Long-term payables | 10,544 | 10,201 | ||
Other financial liabilities | 2,879 | 4,203 | ||
Deferred income tax liabilities | 21,684 | 18,546 | ||
Lease liabilities | 13,280 | 13,897 | ||
Deferred revenue | 2,210 | 6,236 | ||
385,170 | 330,190 | |||
Current liabilities | ||||
Accounts payable | 121,127 | 118,712 | ||
Other payables and accruals | 96,496 | 84,032 | ||
Borrowings | 42,618 | 52,885 | ||
Notes payable | 10,542 | 8,623 | ||
Current income tax liabilities | 18,558 | 16,586 | ||
Other tax liabilities | 3,723 | 4,038 | ||
Other financial liabilities | 3,992 | 6,336 | ||
Lease liabilities | 5,386 | 5,600 | ||
Deferred revenue | 110,309 | 100,097 | ||
412,751 | 396,909 | |||
Total liabilities | 797,921 | 727,099 | ||
Total equity and liabilities | 2,038,986 | 1,780,995 | ||
RECONCILIATIONS OF THE GROUP'S NON-IFRS FINANCIAL MEASURES TO THE NEAREST MEASURES PREPARED IN ACCORDANCE WITH IFRS
As reported | Adjustments | Non-IFRS | |||||||||||
RMB in millions, unless specified | Share-based compensation (a) | Net (gains)/losses from investee companies (b) | Amortisation of intangible assets (c) | Impairment provisions/ (reversals) (d) | SSV & CPP (e) | Others (f) | Income tax effects (g) | ||||||
Unaudited three months ended 31 December 2025 | |||||||||||||
Operating profit | 60,338 | 7,210 | – | 1,594 | – | 376 | – | – | 69,518 | ||||
Share of profit/(loss) of associates and joint ventures, net | 6,832 | 773 | (26) | 1,522 | 46 | – | – | – | 9,147 | ||||
Profit for the period | 59,089 | 7,983 | (7,479) | 3,116 | 3,617 | 1,338 | – | (953) | 66,711 | ||||
Profit attributable to equity holders | 58,260 | 7,902 | (7,515) | 2,793 | 2,812 | 1,338 | – | (896) | 64,694 | ||||
Operating margin | 31 % | 36 % | |||||||||||
Unaudited three months ended 31 December 2024 | |||||||||||||
Operating profit | 51,478 | 6,140 | – | 1,416 | – | 441 | – | – | 59,475 | ||||
Share of profit/(loss) of associates and joint ventures, net | 9,253 | 1,003 | (3,799) | 1,176 | 116 | – | – | – | 7,749 | ||||
Profit for the period | 51,467 | 7,143 | (6,888) | 2,592 | 1,760 | 1,109 | – | (706) | 56,477 | ||||
Profit attributable to equity holders | 51,324 | 7,034 | (6,931) | 2,396 | 1,037 | 1,109 | – | (657) | 55,312 | ||||
Operating margin | 30 % | 34 % | |||||||||||
Unaudited three months ended 30 September 2025 | |||||||||||||
Operating profit | 63,554 | 7,188 | – | 1,622 | – | 206 | – | – | 72,570 | ||||
Share of profit/(loss) of associates and joint ventures, net | 7,854 | 909 | (555) | 1,755 | (1) | – | 360 | – | 10,322 | ||||
Profit for the period | 64,943 | 8,097 | 1,703 | 3,377 | (4,798) | 321 | 360 | (1,207) | 72,796 | ||||
Profit attributable to equity holders | 63,133 | 7,905 | 1,730 | 3,003 | (4,805) | 321 | 360 | (1,096) | 70,551 | ||||
Operating margin | 33 % | 38 % | |||||||||||
Note: |
(a) Including put options granted to employees of investee companies on their shares and shares to be issued under investee companies' share-based incentive plans which can be acquired by the Group, and other incentives |
(b) Including net (gains)/losses on deemed disposals/disposals of investee companies, fair value changes arising from investee companies, and other expenses in relation to equity transactions of investee companies |
(c) Amortisation of intangible assets resulting from acquisitions |
(d) Mainly including impairment provisions/(reversals) for associates, joint ventures, goodwill and other intangible assets arising from acquisitions |
(e) Mainly including donations and expenses incurred for the Group's Sustainable Social Value and Common Prosperity Programme ("SSV & CPP") initiatives |
(f) Primarily non-recurring compliance-related costs and expenses incurred for certain litigation settlements of the Group and/or arising from investee companies |
(g) Income tax effects of non-IFRS adjustments |
RECONCILIATIONS OF THE GROUP'S NON-IFRS FINANCIAL MEASURES TO THE NEAREST MEASURES PREPARED IN ACCORDANCE WITH IFRS
As reported | Adjustments | Non-IFRS | |||||||||||
RMB in millions, unless specified | Share-based compensation (a) | Net (gains)/losses from investee companies (b) | Amortisation of intangible assets (c) | Impairment provisions/ (reversals) (d) | SSV & CPP (e) | Others (f) | Income tax effects (g) | ||||||
Year ended 31 December 2025 | |||||||||||||
Operating profit | 241,562 | 31,859 | – | 6,345 | – | 890 | – | – | 280,656 | ||||
Share of profit/(loss) of associates and joint ventures, net | 23,740 | 3,553 | (1,268) | 6,534 | 538 | – | 360 | – | 33,457 | ||||
Profit for the year | 229,801 | 35,412 | (8,203) | 12,879 | (2,242) | 2,570 | 360 | (3,612) | 266,965 | ||||
Profit attributable to equity holders | 224,842 | 34,711 | (7,896) | 11,498 | (3,117) | 2,570 | 360 | (3,342) | 259,626 | ||||
Operating margin | 32 % | 37 % | |||||||||||
Year ended 31 December 2024 | |||||||||||||
Operating profit | 208,099 | 23,424 | – | 5,294 | – | 991 | 3 | – | 237,811 | ||||
Share of profit/(loss) of associates and joint ventures, net | 25,176 | 4,423 | (4,289) | 5,478 | 847 | – | – | – | 31,635 | ||||
Profit for the year | 196,467 | 27,847 | (18,646) | 10,772 | 10,636 | 2,570 | 3 | (2,455) | 227,194 | ||||
Profit attributable to equity holders | 194,073 | 27,230 | (18,770) | 9,994 | 9,836 | 2,570 | 3 | (2,233) | 222,703 | ||||
Operating margin | 32 % | 36 % | |||||||||||
Note: |
(a) Including put options granted to employees of investee companies on their shares and shares to be issued under investee companies' share-based incentive plans which can be acquired by the Group, and other incentives |
(b) Including net (gains)/losses on deemed disposals/disposals of investee companies, fair value changes arising from investee companies, and other expenses in relation to equity transactions of investee companies |
(c) Amortisation of intangible assets resulting from acquisitions |
(d) Mainly including impairment provisions/(reversals) for associates, joint ventures, goodwill and other intangible assets arising from acquisitions |
(e) Mainly including donations and expenses incurred for the Group's Sustainable Social Value and Common Prosperity Programme ("SSV & CPP") initiatives |
(f) Primarily non-recurring compliance-related costs and expenses incurred for certain litigation settlements of the Group and/or arising from investee companies |
(g) Income tax effects of non-IFRS adjustments |
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