Five themed runs debut, connecting community through sport and promoting health and inclusion

HONG KONG, Nov. 3, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") successfully held its annual large-scale community event, AXA BetterMe Weekend, on 24 and 25 October at AXA WONDERLAND, WestK. Celebrating its sixth anniversary this year, the event debuted the AXA BetterMe Run series, complemented by a diverse programme of emerging sports experiences, live music performances and wellness activities, attracting over 11,000 participants. The free two-day event welcomed members of the public, together with their families, friends and pets, enjoy the fun of sport and experience positive impact of healthy living for holistic wellbeing, while encouraging everyone to achieve a more sustainable living.

One of this year's key highlights, the AXA BetterMe Run, made its debut with five themed runs designed for different participants, including individual runners, families and pet owners. These included the "Celebrity Runs with You (5KM)", led by Alton Wong, a member of boy band MIRROR; the "Wellness & Breathwork Run (3KM)", led by yoga instructor Kylie Yim; and three themed 2km runs: the "Family Fun Run", "Halloween Costume Family Run" and "Run with Furry Friends". The event also invited the Fearless Dragon Running Team, comprising runners with visual and hearing impairments, bringing diverse communities together through sport and fostering greater inclusion.

Beyond the themed runs series, the event featured a range of emerging sports experiences, including pickleball, spikeball and Air Storm, with many visitors enthusiastically taking part. AXA also partnered once again with Liverpool FC International Academy (Hong Kong), promoting healthy lifestyles through football games and training sessions.

The event featured performances by popular local rock band Pandora and singer-songwriter Cath Wong, alongside a "Cantopop Night" and a series of busking performances. In addition, celebrity instructor Alex Lam led yoga stretching and breathing workshops, while the Hong Kong Yoyo Organization offered mesmerising yoyo performance and live interactions with audiences and children participated in fun rhythm and movement activities. Together, these activities offered visitors of all ages opportunities to enjoy sport and wellness experiences, bringing fitness, music and holistic wellbeing into the community, while deepening their understanding of the connection between holistic wellbeing and environmental sustainability. Furthermore, AXA joined hands with partners including HK Express, Klook and ELEMENTS to offer an exciting selection of prizes, adding to the enjoyment of the event.

Sally Wan, Chief Executive Officer, AXA Greater China and AXA Global Private, said: " At AXA, we are committed to advancing holistic wellbeing through initiatives that promote physical and mental health, while strengthening community connections. Through AXA BetterMe Weekend, we aim to bring together partners from cross-sectors and the community to champion healthy and sustainable living. This year, for the first time, the event is centred on the theme of 'Connecting Community Through Sport'. Through a diverse programme of activities, including themed runs, emerging sports experiences, breathing exercises and family-friendly activities, we hope to encourage people of all ages and backgrounds to experience the positive impact of sport. We believe that individual wellbeing, community welfare and environmental sustainability are closely connected. By inspiring healthier and more sustainable choices in everyday life, we hope to empower more people to embrace the 'BetterMe Spirit' and join us in building a healthier, more connected and sustainable future."

AXA places strong emphasis on the physical and mental health of its customers. In addition to its annual community event, the AXA BetterMe Weekend, its comprehensive health and wellness platform, AXA BetterMe, offers nearly 20 services spanning physical health, mental wellbeing and health management. Among these, the "BeOnTrack" programme provides comprehensive health guidance from a multidisciplinary team of family doctors, dietitians and personal fitness trainers, supporting both AXA customers and the wider public in achieving their health goals. AXA BetterMe services are accessible anytime, anywhere via the "Emma by AXA" app.

For further details on the AXA BetterMe service, please visit: https://www.axa.com.hk/en/axa-betterme.

For more highlights from AXA BetterMe Weekend, please watch the video: https://youtu.be/g05WWWFCxqU.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.

THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK

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