"Wear's HK" pop-up locations are as follows:

Location

Venue

Operating Period

Opening Hours

Harbour City

Gateway
Arcade, Atrium
II

1–14 September

11:00–20:00

ifc mall

Podium Level 1

1–14 September

11:00–20:00

Harvey Nichols
Pacific Place

Level 2, Pacific
Place

1–14 September

11:00–20:00

Hong Kong
International Airport
(HKIA)

Shop 6T508C,
Level 6
Departures
Hall, Terminal
1 (Restricted
Area)

1–14 September

07:00–23:00

Hysan Place

5/F Atrium

2–13 September

11:00–20:00

Festival Walk

Area B, LG2

8–13 September

11:00–20:00

20 Featured Designers (in no particular order):

Alex Po & Derek Cheng @ PONDER.ER

@ponder.er 

Finalists for the LVMH Prize for
Young Fashion Designers,
winners of the Yu Prize 2022,
and collaborators with the
Hong Kong Ballet. Their
genderless fashion label
PONDER.ER seeks to
challenge gender stereotypes
and deconstruct social norms.
The brand's striking gender-
neutral designs examine and
question stereotypes and
traditional conventions,
inviting wearers to experiment
with and explore their own
identities.

Calvin Chan & Joyce Kun @ THE WORLD
IS YOUR OYSTER

@theworld_is_youroyster

Known for embracing
practicality and a
contemporary retro aesthetic,
the duo earned industry
recognition when Fashion Asia
Hong Kong selected them
among the "10 Asian
Designers to Watch" for their
brand THE WORLD IS YOUR
OYSTER.

Christy Fok @ NONOBO

@nonobo.official 

Christy is a multidisciplinary
fashion designer and
illustrator whose creative
practice centres on wearable
art. She excels at translating
visual art fluidly into the
language of clothing. As an
award winner and participant
in multiple fashion and art
competitions, she continues to
create hand-drawn collections
at the intersection of art and
fashion, exploring a singular
and distinctive aesthetic.

Derek Chan @ DEMO

@_demo_official

Derek incorporates elements
of philosophy, poetry and
science into fashion creation,
reinterpreting traditional
masculinity through a
contemporary and gender-
neutral design language. He
received the Designer of the
Year - Menswear and Best
Collection of the Year Award
in 2016, and was named
among Fashion Asia Hong
Kong's "10 Asian Designers
to Watch" in both 2019 and
2020.

Doris Kath Chan @ DorisKath

@doriskath

Renowned in Hong Kong's
fashion scene for her
innovative fashion sensibility,
Doris has been featured in
print and online media, radio
and television programmes
across numerous local and
international fashion
exhibitions and events. Her
recent achievements include
participating in the fashion
show at the arts and cultural
gala celebrating the 20th
anniversary of the
establishment of the HKSAR in
2017, as well as Fashion Hong
Kong at Copenhagen Fashion
Week in 2015 and 2016.

Gary Tsang @ ARTY:ACTIVE

@artyactive

A fashion designer, brand
consultant, cross-media
creator and illustrator, Gary
was also formerly a
professional mountain bike
athlete. The fusion of sports
and fashion has become one
of his signature design traits.
His work has received
numerous international
awards, including the Global
Design Awards, the Hong
Kong Jockey Club Most
Creative Design Project Award,
honours from the Hong Kong
Trade Development Council,
and the Most Influential Design
Awards in Asia.

Jesse Lee @ JESSE LEE

@jesseleepocheung 

Currently based between
London and Hong Kong, Jesse
has developed a distinctive
design philosophy shaped by
a multicultural background
and upbringing. He is
committed to integrating
precious personal memories,
cultural heritage and cutting-
edge modern technology. His
innovative work in sustainable
and circular fashion has
earned broad international
recognition, including the
Redress Allstars Award, the
championship in the
sportswear category at the
prestigious International
Talent Support (ITS)
competition, and a 2025 Global
Design Awards honour in the
sustainable fashion category.

Jessica Lau & Walter Kong @ Blind by JW

@blindbyjw

The two designers work in
close creative partnership:
Jessica creates meaningful
motifs in watercolour, while
Walter transforms them into
digital prints for fashion
pieces. Though they come
from different cultural
backgrounds, they share a
common vision and passion
for fashion, creating a fresh
East-meets-West aesthetic that
celebrates harmony in
difference.

Kayan Lam @ WHY

@womenhumanyouth 

Guided by a design philosophy
rooted in contrast,
contradiction and timeless
beauty, Kayan combines
vintage and historical
elements with contemporary
everyday dress. She was
shortlisted for the Hong Kong
Young Fashion Designers'
Contest (YDC) in 2019 and
hopes to lead wearers on a
journey of exploration through
fashion, discovering the self
while understanding the world.

Kev Yiu @ KEV YIU

@kevyiu

Winner of Amazing Cut Season
1, Kev has more than 15 years
of haute couture experience
and has designed for
celebrities including G.E.M.,
Daniel Chan and Celina Harto.
His signature opulent
creations are distinguished by
luxurious detailing and
exquisite embroidery, earning
him admiration from
international luxury fashion
houses, renowned actresses
and members of high society.

Kinyan Lam @ KINYAN LAM

@kinyan_lam 

Kinyan Lam founded his
eponymous label in 2023.
Working with artisans, he
incorporates traditional
craftsmanship into his designs
while preserving and passing
on heritage techniques. He is
committed to bringing cultural
craftsmanship into a
contemporary design context
while supporting local
community development.
Often inspired by nature, his
work reflects a deep
commitment to cultural craft
and encourages wearers to
reflect on the origins of
clothing, as well as on the
meaning and roots of life itself.

Lorraine Tam @ MOODLABBYLORRAINE

@moodlabbylorraine 

Lorraine won the Hong Kong
Regional Championship of the
SDC International Design
Competition in 2018, the
HAECO x HKBU Upcycling's
Got Talent Design Competition
in 2020, and both the Best
Visual Presentation Award at
the Hong Kong Young Fashion
Designers' Contest (YDC) in
2022. Bold patterns and vivid
colours are her hallmark style,
and she consistently draws
inspiration from everyday life.

Mandy Fong @ SZMAN

@szmannie__official 

Mandy developed a strong
interest in haute couture and
sustainable fashion during her
studies. After graduation, she
actively took part in many well-
known competitions, including
garment skills competitions,
the Hong Kong Young Fashion
Designers' Contest (YDC), a
TVB fashion reality show
"Amazing Cut 2" in which
she won third place, and the
Redress Design Award where
she was recognised as Hong
Kong Best Prize. Driven by her
passion for fashion, she went
on to establish her
independent designer label
SZMAN.

Max Tsang @ IP-Axis Studio

@ipaxis_industrial.studio

Max founded IP-Axis Studio on
a design philosophy built
around the fusion of
functionality and future
imagination. The brand
focuses on the relationship
between the human body,
urban environments and
technological systems,
transforming these
interactions into a clothing
language defined by structure
and fluidity. Its narrative views
clothing as an adaptive
interface — one that is not
only protective and practical,
but also responsive to the
pace and pressures of
contemporary urban life.

Natacha Van @ Natacha Van

@natacha_van

A recurring theme in Natacha's
work is the concept of fairy
tales. Drawing inspiration from
myths and stories, she seeks
to educate and inspire the next
generation, encouraging them
to pay attention to issues in
contemporary society. Each
collection carries a narrative
reflecting her personal
experiences and artistic vision.
Based in Hong Kong, Natacha
continues an evolving creative
journey for both herself and
her brand.

Otto Tang @ Oplus2

@oplus2.official 

Otto has taken part in
numerous fashion design
competitions, including a Top
10 Merit Award in the Hong
Kong Young Fashion
Designers' Contest organised
by the Hong Kong Trade
Development Council in 2003,
the Overall Championship of
the Hong Kong New Collection
Award in 2005, and the Hong
Kong Young Design Talent
Award presented by the Hong
Kong Design Centre in 2007.
He has remained dedicated to
creating collections filled with
freshness and youthful spirit.

Tiger Chung @ Tigerstrolling

@tigerstrolling 

Winner of Amazing Cut 2, the
YDC 2024 Grand Award and
the Redress Design Award
2024, Tiger also designed
stage costumes for 16 DJs at
the Commercial Radio Ultimate
Song Chart Awards
Presentation 2025. His
signature aesthetic is
expressed through
deconstructed tailoring,
unconventional proportions
and the transformation and
repurposing of materials.

TIMBEE LO @ TIMBEELO

@timbeelo 

TIMBEE LO's contemporary
designs blend bold detailing,
distinctive layering and
draping techniques, and three-
dimensional tailoring. He also
excels at transforming fashion
show concept pieces into
commercially wearable
everyday garments. The brand
offers bespoke luxury services
across menswear,
womenswear, corporate
uniforms, fur and leather,
sportswear, custom jewellery
and modern lifestyle products.

Toki Wong @ Kowloon City Boy

@kowlooncityboy

A double-theme award winner
from Amazing Cut Season 1
and a Prestige Magazine "40
Under 40" honouree, Toki is
known for vibrant knitwear and
retro sports-inspired style. He
believes fashion should not be
distant or unattainable, but
approachable and grounded —
his goal is to create fashion
that is both stylish and down
to earth.

Uia Kwok & K Cheang @ ÆNRMOÚS

@aenrmous

The two are emerging Hong
Kong fashion designers who
co-founded the fashion label
ÆNRMOÚS in 2022. Having
studied fashion and worked in
the industry in Hong Kong,
they joined forces after
realising that the fashion
industry differed from popular
imagination. Their designs
integrate a strong personal
worldview and narrative
quality, using semiotics as a
language to convey deep
perceptions of time and space.