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刊登日期: 2019-03-26

Wall Street English

Wall Street English

Established in 1972, WALL STREET ENGLISH (WSE) is the largest specialist English Language teaching organization in the world with more than 2 million successful students over the past 43 years in 28 countries.

WSE Hong Kong was established in the year 2000 and now operates 6 centres throughout Hong Kong catering to individual and corporate students.

Marketing Executive (SEO/ SEM)

Responsibilities
  • Implement keyword research & display ad, i.e. all paid advertising campaigns on Google and Bing, as well as other search, display and retargeting marketing engines.
  • Monitor and optimize SEO & SEM performance e.g. bounce rate, ranking and click-to-lead conversion rate.
  • Analyze SEO & SEM performance by provide mid-month & end-month report on keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals.
  • Recommend changes to website architecture, layouts, content and other factors to improve SEO positions for target keywords.
  • Actively share best practices on monthly basis.
  • Manage lead forecasting and budgeting on daily and yearly basis.
  • Cooperate with brand team to execute digital media & other marketing campaigns, such as Facebook, Instagram and other social media campaign to improve brand awareness and lead generation.
Requirements
  • 3+ years of work experience in Search Engine Optimization.
  • Bachelor's degree in marketing, advertising or communications, MIS or stats preferred.
  • Strong Knowledge in SEO tools, including Google Search Console, Google Analytics, Google AdWords, MOZ, DoubleClick.
  • Familiar with social media and content marketing.
  • Understanding the best practices of SEO and front-end coding techniques including detailed HTML, CSS, and JavaScript for SEO implementation.
  • Understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities.
  • Analytical skill is a must.
  • Independent, self-motivated, detail-oriented and well-organized.
  • Good in English
Benefits:
  • Full training provided
  • Competitive remuneration package
  • Medical coverage (Full Time only)
  • 14 days annual leave (Full Time only)
  • Discretionary bonus
  • Career ladder and progression opportunities
  • Modern, comfortable and attractive working environment

To apply for this position, please send your application letter & resume with current and expected salary (MUST) to hr@wallstreet.edu.hk. Please state whether you are applying for full time or part time position.

All information received will be kept in strict confidence and for employment-related purposes only. Only short-listed applicants will be contacted for an interview. You may consider your application unsuccessful if you do not hear from us within six weeks from the closing date. Enquiries by telephone or other means regarding the receipt of your application or the progress of the recruitment exercise will not be entertained.

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